On this date, the long-awaited Rhode bronzer is finally being released
By Alyssa Pais
Hailey Bieber has been hinting at the launch of bronzing sticks on her socials for months. Back in January, she posted a Get Ready With Me video in which she used a contour stick that wasn't released yet. At the beginning of May, she posted another one where the bottle of the glazing milk wasn't gray as usual, but champagne-colored. There was a lot of speculation, but it turned out to be about the ‘Highlight Milk’. Now Rhode has finally announced the summer collection.
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Pocket Bronze
In addition to the Pocket Blush, you can now also buy the Pocket Bronze (€33.00). It is a contour stick in a compact size that is ideal for on-the-go. It is available in eight colors for different skin tones and undertones.
Highlight Milk
The glazing milk has been incredibly popular for a few years, partly due to the ‘glazed donut’ skin look, a trend that Hailey herself is the face of. The product even won the 2024 Allure Best of Beauty Award for Best Essence. A new version of this, the Highlight Milk (€37), will soon be available in four shades. Perfect to apply as a base under your makeup. Colors 01 Pearly Pink and 02 Pearly Champagne have a milky base with a subtle glow, while 03 Pearly Warm Bronze and 04 Pearly Rich Bronze give a warmer bronzy look.
Peptide Lip Tints
Completely in the theme of brown tones, new peptide lip tints (€26) are now being released: Colada (pearl peach brown), Macadamia Butter (caramel brown), and Honey Mango (sparkling rose brown). All three in different shades of brown, with scents that match the names of the product.
Peptide Lip Shape
The viral hybrid lip liner and lipstick-in-1 is also back in new colors. Most of the original colors of the peptide lip shape (€32) are quite warm, but it is finally available in more neutral brown shades. Push is a neutral beige color, Squeeze a cool taupe, and Jump is chocolate brown.
Rhode World, a pop-up that took place at Coachella in April, will be touring this summer. The event featured claw machines, balloon darts, mini burgers, and ice cream and will travel through the US and Europe this summer to promote the new products. The brand has done summer pop-ups before. In 2024, they set up a photo booth in Ibiza and last year they took over a beach club in Mallorca. The cities where it will take place this year are still unknown, but Hailey told Vogue Business that she is considering other locations than the typical holiday destinations.
Since Rhode was acquired by e.l.f Beauty in a billion-dollar deal a year ago, the brand has expanded into the European market. Rhode has been available online here since last year, now with even shorter delivery times as European distribution has moved from London to the Netherlands. Starting in September, it will also be available on the shelves at Sephora, but unfortunately, we are still waiting for a location in the Netherlands.
All products can be ordered via the website The summer collection will be released on June 9.
