These H&M items look like they came straight from Chloé
You can get them from €8 (!)
Boho-chic is nooit uit de mode. The style, which often returns in summer, combines romantic and vintage with western and bohemian influences. No brand embodied this trend as well as Chloé. As one of the original boho brands, the fashion house plays a leading role again in the return of the trend. Think of airy silhouettes, lace blouses, ruffles, embroidery, and flounces.
Unfortunately, it is very difficult to find a Chloé blouse for less than a thousand euros, but fortunately there is H&M, which this summer almost resembles an archive of Chloé. Lace and pleats can be found in almost all tops. Extra good news: many of these boho-inspired items are now also discounted during the sale, allowing you to get a Chloé-inspired top for as little as eight euros. So it's time to run to H&M (or the website), because they sell out quickly.
After years of quiet luxury, Chemena Kamali, the creative director of Chloé, aimed to breathe new life into boho again, as she told British Vogue: “At one point, boho was too present in the fashion world and used too often. The style had reached its peak and had become too commercial. The fashion industry got tired of it, and thus the trend disappeared. But precisely because of that, it is interesting that the demand for it is now returning. People long for that same spirit again. This is the right moment for boho, because people want to be themselves again and shape their lives in their own way.”
