To Puglia? 5 secret must-know spots
Puglia 2025: May’s secret tips in the heel of Italy
Puglia 2025 ranks high on many vacation lists. The heel of Italy has rapidly become the stylish and sunny alternative to Tuscany, growing at Verstappen-like speed. I always call Puglia “Italy for the advanced” because it’s a bit rougher and less manicured than Tuscany. But a realtor friend told me Chanel is already scouting locations there, and a Four Seasons is under construction — so that raw edge is fading quickly. Puglia has charming white towns, delightful beach clubs, and if you love fresh seafood, you’ll never want to leave. I’ve been coming here for twelve years, so I feel quite qualified to share some personal finds with you.
1. Malibù Concept Store – Designer deals outside the city center
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