Sweat the word
In the past, it was a bit corny, a little text on your sweater. This immediately brings us to drunk English bachelors (that's a pleonasm, we know) walking around the Amsterdam red-light district with texts on their shirts like Meet your New Best Friend with an arrow that, yes, you feel it coming, pointed to their crotch. Or Spike in Notting Hill with the subtle words on the front “You are the most beautiful woman in the world” and when he turns around, shows the words “Fancy a fuck?”.
All funny but fashionable? Mwah. And yet suddenly there was the sweater with a twist, a text, a phrase. I do find it important that the text is on a sweater. Or on a jacket. A T-shirt feels a bit too much like those English loudmouths to me. But that's my hick up eh hang up.



