“Whoever wants to score the new winter collection from beautiful brands just goes to the store, but whoever wants to buy exactly the same clothes for half the price, goes to PINC.” These are the first lines of the press release from PINC. Pricey Is Not Cool. Barbara Castelein, founder, started in her living room with all screaming women, but PINC has now grown into a nationwide sale concept. Believe me, every time I receive an invitation in my mailbox, I can't wait to go. The most beautiful leather jackets for a bargain. Today, Barbara is wearing pants from SuperTrash, a denim blouse from American Vintage and a cardigan from American Vintage. Her cool biker boots are also from SuperTrash.