Backstage Beauty

THE TRENDS BY L’ORÉAL PROFESSIONNEL

FashionWeek Amsterdam is of course all about diversity: the many impressions and above all the variety in clothing and hairstyles. To continue on the hairstyles, they are taken care of by the ambassadors of L’Oréal Professionnel. With all their creativity and clear vision, they bring the client's idea to life to create a beautiful interplay. They succeeded. We highlighted a few shows for you, as if you also secured a spot All in all, it was quite a decent backstage visit where we broke all the for yourself.

Messy hair by Verena Michels

Verena Michels' wish was a messy look: not too styled, rather a bit tousled with a slight wave. Although the models naturally did not have curly hair, the end result looks natural and movable. The elastic neck accents that appeared in several outfits worked beautifully with the hair.

The wet look at By Brown

Dominic Vleer got to call himself Chef de Cabine for the first time at the By Brown show. Together with Melanie Brown, the designer behind the label, he created a mood board in advance. But it was only on the day itself that the hairstyle took concrete shape. The designers were looking for a wet look, for the feeling of summer. You can see this reflected in the collection, where fresh shades like yellow and aqua dominate. The hair of the models is beautifully shaped along their faces. It looks as if they just walked out of the sea onto the beach. This effect is quite difficult to achieve, as you have to deal with all kinds of hair and different textures. First, we prepped the hair by blow-drying it forward, then we made it completely wet with Tecni.ART Fix Design. Finally, the Fix Design gel gave the models” hairstyles a wet appearance. It seems as if we dumped a bucket of water over their heads, while they really had to appear on the catwalk with dry hair.”

The natural beauty at Claes Iversen

The opening of Fashion Week was done by Claes Iversen. He showcased his prêt-à-porter line for the first time under the name II by Claes Iversen. Couture and ready-to-wear were shown together, and you could see that difference in the hair. In one group of models, it was styled with a middle parting, while the other half received a so-called side swap, the new trend where the hair is laid to one side with a low side parting and hangs in front of the eye halfway. “The hairstyles are very natural, ready-to-wear almost. Looks like you could actually create yourself—a beautiful counterpoint to haute couture,” said Berni Ottjes, who has been working with Claes Iversen for years for his shows and lookbooks. The makeup was also very minimal, except for the striking bright red lips.

Franzel Amsterdam

Jeffrey Janssen was Chef de Cabine for the Franzel Amsterdam show. He wanted to create the same look for all models, even though one has thinner hair than the other. With Tecni.ART Full Volume Extra Mousse, you can even achieve a lot of hair even if you have very thin hair. The result was that the hairstyle was very voluminous but still fell lightly.

Vibrant Pakistan

Vibrant Pakistan is a staple at Fashion Week in Amsterdam. This time it was again an incredibly creative show full of acrobatic dance acts. Of course with colorful looks. The hairstyles matched perfectly. Inspired by the colors and layers in the clothing, the international team from TONI&GUY incorporated different textures into one hairstyle. All models received a braid that ran from the side over the forehead completely to the other side of the head. The top of the hair was teased and casually styled into a bun or ponytail. In contrast to the ladies, the look for the men was shiny and sleek, with a tight side parting on the left or right.

The funky angel at Ready to Fish by Ilja Visser

This season, Ilja Visser was inspired by kinetic art, a movement where movement is central. You could see this in the show, as the models walked by incredibly quickly. The style was generally very edgy and clean, and therefore Chef de Cabine Francis Schroembges came up with a simple hairstyle. “All models have a halo of fine hair around their heads,” she explained afterwards. With a rather amusing accessory, namely balloons, they gave the look a static appearance. Combined with the darkly defined eyebrows and orange-red lips, it was a beautiful look full of minimalist details.

SIS by Spijkers en Spijkers: Chique Afrique

We were really looking forward to the SIS by Spijkers en Spijkers show again. It was an incredibly fun show that was meticulously executed. Leopard patterns, modern wax prints, it was the African style in a new guise. It turned out to be a reference to their muse Josephine Baker. Tommy Hagen, the chef de cabine, wanted to create a sexy hairdo with a few African influences. That succeeded. With the necessary braiding, which he took out just before the show, there was a light wave in the hair. The most surprising was the side; the fishtail braid that fell behind the ear over the shoulder became almost a piece of jewelry. We want this too. Now.

Do you want to read interviews with the Chef-de-cabines of each show, or take a look backstage at these shows? Then click here.