THE FAVORITES OF MAY

“Do you still really enjoy following those models?” someone asked me recently during a fashion dinner. I almost choked on my organic responsibly sourced cocktail. Of course. Absolutely. Enormously. Girls who are tapped on the shoulder while shopping with their mother and whose lives are never the same from that moment on. Girls who didn’t even know who Anna Wintour was and pronounced Versace as Versees. As happened at Daphne Groeneveld the Bijenkorf. Now she is the darling of Jason Wu, was the face of Dior, is currently carrying the campaign of Tom Ford, and is in the latest commercial of the Bijenkorf.

In that campaign, there is also room for another favorite of mine. Maartje Verhoef. Maartje was scouted by Micha Emmering from Micha Models and despite finishing her havo , work was being done on a top career in the meantime. Maartje ‘does’ Prada, Fendi, and Valentino and is the favorite of Victoria Beckham (who introduces her to her son Brooklyn at every show) and of Karl Lagerfeld., everything immediately perks up.

Our Maartje and our Daphne are together in the campaign of our Bijenkorf, because that is simply the best department store in the country. The Bijenkorf teaches us to bring glamour into everyday life. Step 1; by buying a fresh package, everything immediately perks up.

The fun part is that you can win back the purchase amount of your outfit. You then buy something new with that of course, and who knows, while shopping you might be tapped on the shoulder by Micha, Sarah, Anneriet, or Freek.

and nothing will ever be the same again. “Do you still really enjoy following those models?” someone asked me recently during a fashion dinner. I almost choked on my organic… “Do you still really enjoy following those models?” someone asked me recently during a fashion dinner. I almost choked on my organic responsibly sourced cocktail. Of course. Absolutely.