Amayzine

the rise of imperfection

#Deechteleven

The perfect pose, in the perfect summer dress with the perfect coffee in hand, on the perfect strappy sandals. And all that with the perfect backdrop. Instagram has become database of perfection. Everyone is happy, healthy, and has mega white teeth. And you know, I don't mind that much; making life more beautiful than it is. Why not? So with a little tweaking and slapping 85 filters over that one postcard snapshot, I see nothing wrong. Although I must also confess that some over-styled photos of overdressed toddlers and their over-posing mothers give me the creeps. I always say: “too much is never good.”.

But the titans of perfection have initiated a counter-movement. The carefully arranged breakfast scene, with the addition of an unaffordable designer bag of course, is slowly being swept away. Because perfection was, and imperfection is what currently makes the like counter explode. From comically attractive people without makeup and/or filters, to women with dragons of children. Oh, and not to forget one of my personal favorites: the group of sharp-witted types who flawlessly mock current society. There is a revolution underway and here are the trends. Come see!

Antiheroes

The accounts of @TheFatJewish, @Betches, @FuckJerry and @girlWithNoJob. I could try to explain why these feeds are sensationally funny, but let me put it this way: I score a lot of points (and laughing emoticons) with my WhatsApp groups with my daily screenshots of these folks. They know how to do it, poking fun at our society. The antiheroes celebrate victory with their millions of followers. And you know, I won't say anything more about it. Click, watch, follow, and laugh. That's the message.

Keeping it real

No filters and blurry snapshots of tangled chargers. Women like Sarah Jessica Parker, Victoria Beckham and Chrissy Teigen keep their feed on ‘real’ mode. And yes, of course, these women have a fabulous life that makes fabulous snapshots easy to post, but the I don’t care level of these women drips from them. And this is exactly what makes these Instas so imperfectly perfect.

The clowns

The photo, the text. Everything that types like Lena Dunham or model Tilda Lindstam also shoot into the Insta-world is funny, always with a wink and there is never anything styled or fake about it. Delicious little mugs with humor then. Love. It!

The soft porn babes

You have the fashionable neighbor girl who drinks a lot of take-away coffees, the hashtag #fromwhereIstand is not unknown, and always has perfectly manicured nails. But now there is a new phenomenon on our social Instagram platform: the soft porn babe. They are the naughty neighbor girls who tap into the market of horny men. They often have deep necklines, bulge their backside in revealing shorts by posing with an always arched back, and prefer to wear as little as possible. Oh, and that mouth! Always pouted, half-open, or with a little bee in it. But they are doing well, those girls, look at those followers. here and here and here.

FML’ers

Forget cuddly babies and overly happy couples on paradise islands with captions like #lifeisgood. No. Children are a drama and men sometimes have a miserable life. That is at least the message of these accounts and I love it. Come on, leven is not always good and even though I can certainly daydream at all those what-are-we-looking-at-each-other posed photos. A bit of reality now and then is a great breath of fresh air.