THE BIJENKORF BEAUTY DEPARTMENT
By numbers
When we have a trip abroad we always plan a visit to the cosmetics departments of the department stores. Just think of Selfridges in London, Barneys in New York, and Le Bon Marché in Paris: too beautiful and the greed factor is high. But hey, starting November 3, you can just hop into the Bijenkorf to see all that beauty in your own country. The beauty department of the Bijenkorf is being massively renovated and will become a ballroom full of beauty. What kind of beauty? See below what is coming in numbers, then you know what to look forward to.
Filled with the most beautiful brands and new displays. Everything is getting a new look and it will be the largest beauty hall in the Benelux.
Yes, hooray, it just keeps getting better. 75 brands spread over 25 beauty counters and fragrance ranges, and 20 new brands are making their entrance. And we are quite excited about all those new brands, because Charlotte Tilbury is also coming to the Netherlands and it has a lot of beauty to offer.
Plenty of knowledge in-house, because all the people walking around in neat suits know everything, and I mean everything, about how to be beautiful, how to get the best out of yourself, and how to live healthily and well-groomed.
Oh, I am so looking forward to this. There will be two rooms where you can undergo treatments directly. I can imagine that this is super convenient, because it seems to me that now that you know all of the above, you will walk into the Bijenkorf quite stressed and excited because you can't choose. Just make sure you come out well-groomed.
You also no longer have to wait to apply your nail polish at home or try that eyeliner. You can just have it done at the Bijenkorf. Manicure, pedicure, blow dry: it’s all possible.
Besides all that fun, those counters need to be filled with nice stuff. I say: 3500 lipsticks. You can bet that your shade of red is among them and that you will also immediately grab something for an experiment.
I think the biggest beauty problem in the Netherlands will be solved in November. Because with 2500 foundations in the assortment, the right color and texture must really be among them.
I say Jo Malone, Chanel, Dior, Estée Lauder, Tom Ford, Sisley, and Prada. Wrap it up and you make everyone the happiest. And Bijenkorf knows how to make damn good bows and wrap it neatly in paper, which makes it even happier.
Men can also shop along. With 1000 products for men, a cream, a fragrance, everything, a man can also easily put on a new look and doesn’t have to wait on the step outside the Bijenkorf.
