Advertorial

4X WHY I NOW WANT EVERYTHING FROM ALIX THE LABEL IN MY CLOSET

Some people think that we at Amayzine know all fashion brands. Because yes, you work at a fashion/lifestyle editorial and then fashion is also your profession, right? That's true. We know quite a lot, with May as a big standout. But still, there are enough webshops, labels, and clothing chains that I simply do not know. And yes, I might be a bit late to the party that I had never heard of ALIX The Label, but at least now I have. And I can tell you that getting to know this brand was not really good for my wallet, and that's why I'm dragging everyone with me into the fashion abyss starting today. Because yes, ALIX The Label is the brand you need to know. Let me tell you why.

1. They have exactly what I'm missing in my closet: super cool basics

Actually, I only have skirts and dresses in hysterical colors, but hey, a good black T-shirt or a blouse is also quite welcome, you know. But it has to be luxury basics made of beautiful fabrics. And they just happen to have a lot of nice things at ALIX.

2. ALIX bases its collections on the ALIX girl who goes on an adventure. What's in her suitcase? Exactly, the new collection.

In August 2015, ALIX launched its first collection, which was completely inspired by Antwerp. Then it moved on to Antibes (a municipality in the French department of Alpes-Maritimes) and this year the autumn collection is all about My Perfect Escape. Think: road trip, girls only, animal prints, and a lot of craziness. You notice: every time the ALIX girl travels to a different place and the adventure never really goes as planned. That's where all those fun items come from.

3. The brand is specially created for the chicks with a rock ’n roll DNA combined with a touch of chic

And that sounds like a group you want to belong to, right? No-nonsense basics with a luxurious look, a selection of quality, a bit rebellious, and the right dose of ‘je ne sais quoi’. A bit of ‘boho chic with a rough edge’ and many more delightful English terms like this. I like it.

4. You see ALIX appearing with countless big bloggers

I'm just browsing the Instagram account of Claartje Rose and what do I see? Exactly. Lizzy van der Ligt? You guessed it. Goodness, our own house photographer Vivian Hoorn? And think of Wendy van Dijk, Chantal Janzen, and Danie Bles. Apparently, everyone received the message before I did (great, right?), but better late than never. Woohoo, ALIX The Label, I'm in!