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EVERYONE HAS THEIR OWN POT

“And then I’m going to put my finger in the pot and then you have to be nice.” Those are the words of my three-year-old daughter Igoné. Every single day. The idea is that she sits on the counter with a 600-gram jar of Nutella wedged between her legs to then take a lick from the jar with her index finger. By ‘being nice’ she actually means ‘not getting angry’, because she knows that Nutella is not supposed to be eaten with fingers from the jar.“

Ask my daughter what she wants on her pizza and she says Nutella. Do you want meat or fish with your fries? “With Nutella…” Our household devours a jar per week. And not a small one, no, I’m talking about a hefty 600-gram specimen. Because three growing daughters AND a father and mother who indulge in the pleasures of real hazelnut spread on the weekends.

I find it most delicious on a thick slice of campaign bread. Preferably spread by my beloved (he spreads it as thick as I would never allow myself). First a generous layer of salted butter and then a thick layer of Nutella. Or on a warm croissant. Or on the end of the corn bread...

Do you want meat or fish with your fries? “With Nutella…” Our household devours a jar per week.

The happiest is the one who gets to open a fresh jar and dip their knife (or her little finger) into that virgin jar first. Just the sound of the golden wrapper crinkling as you take the lid off for the first time...

In our house, there’s almost fighting over that new jar. That’s why Nutella’s new promotion is brilliant. I order on Facebook a personalized label for everyone (it really takes just twenty seconds and it gets sent to your home) and everyone has their own jar. They can all dip their fingers to their heart's content, spread it on croissants, or pamper their mother with her favorite Sunday breakfast in bed. And let’s agree that whoever’s jar is empty first orders new labels.