Fashion

BUYING BRAS IS ALWAYS A PARTY FROM NOW ON

It seems that still 70 percent of women wear the wrong bra. And trust me, I was one of those women for a long time too. Until last year I had my bosom measured in a 3D mirror from Lincherie (you know, that lingerie brand from Belgium). Sounds high tech, right? It was, I can say. There I was with my little arms up in that fitting room. Laser here along my boob, laser there, and in no time I saw on the screen what my bra size was exactly.

What turned out? For years I had been wearing the wrong bra size so my poor titties apparently barely get any air. Oh, and I immediately knew which boob had just a bit more volume than the other (yes, you have that too, breasts are not exactly symmetrical, you know). A few moments later, I walked out of the store with the perfect bra for my figure. And I must say: I have worn that thing so immensely much that it almost became embarrassing for my boyfriend. “Do you have any other bras, Kiek?” “Uh, yes... But this one feels so nice... Embarrassed...”

“Behold: the one and only Lincherie Styling Center”

Now I was already a fan of Lincherie, but now they have a new store concept that I’m going to tell you about: the Lincherie Styling Center in Huidenstraat in Amsterdam. What you should imagine? A retail formula that combines the best of online and offline shoppen together. First, your breasts are measured via that high-tech mirror and then a personal styling session follows in the store to see what suits you best. Because they work with fitting bras here, you never have to be afraid that your size is no longer available. Have you found your favorite set? Then you can buy it right away via a tablet. Ordering via the site then. Well shopped, but coming home without bags. At least you don’t have to justify another purchase to your partner.

Will I see you there?