Fun & Famous

FASHION WEEK SECRETS UNRAVELED

so this is how you stand out to street style photographers

I probably don't need to tell you that we are currently in the most beautiful city, Paris, but just in case you missed it: yesterday we captured all the Chanel hysteria at the Grand Palais for you this video. And I can tell you: on a morning like this, things get pretty wild. Half the street is cordoned off for the show of mister Karl Lagerfeld and his army of fashion muses, hundreds of fashion freaks gather to catch a glimpse of it all, and actually, ninety percent don't even have an invitation to the show. That other ten percent strolls past security with a rather self-satisfied grin.

Then you have journalists like me trying to capture the whole spectacle, and on top of that, you have bloggers who come with one higher goal Grand Palais and that is to be photographed by as many people as possible in the hope of gaining worldwide fame. We need to talk about that last part because I found it to be a really interesting phenomenon. Because what do you wear? How do you stand out? After a few hours of peeking and watching among the professionals, I can say: Elke and I have unraveled the secrets. Here they come:

Bring your own photographer

Look. With paparazzi, the snowball effect happens mega fast: if two people with their camera dive on a fashion girl, suddenly eight more jump in. Because wow, she must be someone important. So my tip: from now on, come with a three-person camera crew and act like you don't know each other. Then they will start snapping pictures of you (maybe even calling your name) and the rest will follow, trust me. Bet that you will have all the big photographers chasing after you in no time?

Wear something from the designer in question

In fact: the more you wear from the designer, the more famous everyone thinks you are. Now I don't have a Chanel suit or bag in my closet (too bad), but when I put on my famous glasses from the brand, someone from security immediately came up to me to ask if I had an invitation. In other words: whether I was supposed to be among the ‘lucky few’ on the right side of the fence. Which I of course strongly nodded in agreement with him, but when I didn't pull out the magical invite from my not-so-Chanel-like bag within five seconds, I suddenly became a lot less interesting. But at first, the power of the glasses almost had him fooled. Almost.

So, now you know what to do next season.

Bring something cute

Picture this: a beautiful woman arrives at the Grand Palais with an incredibly cute baby a few months old. The toddler is dressed from head to toe in Chanel and looks around in wonder. There you go. Bam. Paparazzi all over her. Oh and, if you don't have a baby yourself: cute little dogs work too.

Arrive in style

In other words: let yourself be dropped off by a mega-chic black car at the door. People will immediately think you are someone important. Or do you think the Kardashians just stroll over from the other side of the street?

Dress ridiculously

This is also a tactic we've discovered. We call it the over-the-top strategy and it works as follows. You go all the way: glitter eyebrows + burlap sack + embroidered trinkets + hand-knitted banana in your hair = stand out to the photographers = see your photo on all fashion websites the next day.

So, now you know what to do next season.

Oh and, Elke and I have also gained a bit of fame. Somewhere in the chaos, we were filmed by Paper Magazine. If you see something pop up, just email me at kiki@amayzine.com. We would love that.