H&M in beauty vibes

THE CONSCIOUS COLLECTION THAT EVERYONE MUST AND WANTS TO HAVE

Last year, May-Britt got to pre-shop at the Conscious collection of H&M. You understand, I was incredibly jealous, and with my debit card and wish list, I sent her off to grab the skirt first from the rack. She succeeded, and I am immensely grateful to May to this day, because that skirt has become very dear to me.

The Conscious collection has a warm place in my heart, and when the beauty collection was launched last week, I was of course there in a flash. Due to the previous beauty collections from H&M my enthusiasm was already incredibly high, so I was really looking forward to the arrival of this beauty.

Now people always think of organic beauty as incredibly boring packaging made of cardboard and dull prints full of logos. It's all not that bad. Yes, H&M uses recyclable materials, but they are printed with cool graphic prints in flashy colors. The products themselves come in beautiful silver jars or in transparent bottles with a minimalist label. Very responsible to leave out in the bathroom and extremely organic-cool-proof.

Also in the Conscious beauty line, the words ‘conscious’ and ‘organic’ are very important. Everything has an Ecocert certification, is completely organic, and the products are produced as responsibly as possible in terms of materials and production.

Are you curious about the collection? It's hard to choose, as there are about 30 products, but I have lined up my top five for you. Then I can help you on your way to a very beautiful organic life with the coolest and nicest products.

1. Lip balm with lemon
2. Cooling face mask
3. White tea hand cream
4. Sweet lemon hand wash
5. Relaxing oil