Beauty

MASCARA MADNESS

This is how you finally get the perfect mascara

The search for the perfect mascara is quite a journey. I've switched to another one a hundred times because one gives me the right curl, another gives an intense black layer, and the last one leaves no clumps. Actually, that search is quite a hassle. The fact that we can choose from so many different types doesn't really help me find the right one. And if that one runs out, I end up spending a lot of time finding a new one again. Well, one little hassle after another piles up.

Buying a mascara should be easy. Of course, with the best result, but it should be très easy. That’s what FRIDAY must have thought too. They this site go back to basics and offer mascaras that you can customize yourself. So you choose both your favorite mascara from six options and a favorite from eight brushes, giving you a personalized mascara. And that hopsaflops through the mailbox, without you having to linger in the store.

“You can have a new one drop on your doormat every month, but you can also get a new roller every three months through the mailbox.”

You won't get a more personalized mascara than this. You can choose from six types of mascara. Volume, extreme volume, curling effects, and waterproof, for example. There’s also plenty of choice for the brushes. A thick brush with many fine hairs for lots of volume, a brush that will leave no clump, a rubber brush for multi-using, and a brush like a magic wand. Whatever you want.

Now, of course, the question is what kind of subscription you want. It also depends a bit on how enthusiastic a mascara user you are. You can have a new one drop on your doormat every month, but you can also get a new roller every three months through the mailbox. Old mascaras are sent back and recycled. Ha, this idea not only makes you a bit more beautiful, but it also makes the world a little better.