AMAYZINE DICTIONARY
two.point.zero
Look, you have street language and office language. And our office language is nothing like the jargon they normally use at work. Nope. So to keep you a little up to date; these are the words we like to use at the offices, a lot, often, and excessively. Nice goings.
How much juice do you have?
No, not apple juice or fruit bomb, but as in how much battery does your Maccie still have left. So if you pop by here and your editors ask if they can have the juice, then you give, yes, the charger.
Gucci
If something is Gucci, then that is pretty much the pinnacle of everything. Gucci is the Bible, Gucci is our faith, Gucci is your life. The belt is a Gucci belt. Mays wallet is a Gucci wallet. There. That. And if you don't have Gucci in your collection yet? Start saving, now.
Jettie-proof
Yes, we really do use that all day long. If something is Jettie-proof, then you can perfectly go eat the bima with your good intentions there. But if you just pay a little attention to the portions, then you are definitely very Jettie-proof, you know.
Bitchezzz
But only for intimates. It's not like we shout ‘Wayoooo bitchezzz!’ to everyone who walks in. Our sales hero Danielle actually finds it ein bisschen vulgar that we shout that. Something to think about.
Koff
May drinks koff, no coffee. With a tiny little scoop of frothed milk.
Okay, okay, okay
Don't think that we completely agree then. It feels more like a ‘okay, I'm thinking about your brilliant plan and then I'll give feedback - okay, okay’.
‘I couldn't care less’
Stay classy
This is a hashtag, but it needs to be mentioned. This is actually the hashtag of our most fun Theo. And can we get an amen right away? Because you obviously have to stay forever classy.
Apple pie and puppies
When the bell rings, and it rings here regularly (poor postman with his packages), the whole editorial team shouts: ‘Appeltaaaaart!’ Not that anyone has actually taken the great plan to really bring us apple pie by the way. And that's a shame. Puppies, we want those too. Cats are sooo two thousand sixteen.
Don't judge me
‘I couldn't care less’, the anthem of your Amayzers is Don't judge me. That one-liner fits everything. Your makeup is melting, don't judge me. I'm eating chocolate, don't judge me.
Snack
And then you think you're getting something tasty, but then Simone comes with a plate of carrots. With hummus and sambal, that much is true. But with a snack, we always hope for a nice bitterball. So Simoon, are you reading along?
So that's Trump
How's your day? Very Trump. And if you miss that deadline? Intense, intense Trump. A hundred hours late because you were stuck in traffic? Super, super Trump. Trump is therefore crappy, shitty, and especially not fun.
Cozy
Your wine is cozy, your cactus is cozy, taking a photo is cozy, Mays new locks are cozy (but especially intensely beautiful), our jar of sour candies is cozy, but really: EVERYTHING is cozy.
And another sneaky one, fun
Yes, at the editorial office everything is cozy, but especially very FUN. Your look is fun, having a nice lunch is fun, you are fun, the world is fun. And that fun is more of an exclamation than a random statement. Fun only becomes really fun when you put the necessary enthusiasm into the word.



