Bye Bye Bailey

‘Christopher Bailey is hanging up his Burberry trench.’ And you understand: that is breaking news in the fashion world. Because Burberry’s CEO and creative director is leaving after no less than 17 years in the Burberry bubble. And that will not sit well with the British fashion house.

 
The brand describes Mr. Bailey as the driving force behind the Burberry transformation since his appointment in 2001. And that is not just any claim. He expanded the brand from an outerwear brand to one of the largest luxury labels in the world. And, I have had the here privilege of witnessing it in person. If there is one brand that turns London Fashion Week upside down, it is Burberry during this British fashion circus. The shows are a-ma-zing. And that is not for nothing. Christopher brought together fashion and music season after season by integrating the biggest artists and creating the coolest campaigns around the collections.

It may take a while because Christopher Bailey will officially remain in office until March 2018, but hey, at least we have all the time to get used to the idea, right?