Big news from Magnum
Yeah, sorry, but when Magnum suddenly drops a bomb in my mailbox, I can't help but click on it. And what does the little eye see? Something with three new flavors. I repeat: three.
I'm really a sucker when it comes to Magnums. When I hear the well-known ‘crack’, a vein in my head bursts. Then. I. Must. Eat. Ice cream. Preferably an old-fashioned white Magnum, by the way, although the new Pints are also not bad. And the parties around it are definitely not. Good lord, our sales director Daniëlle is still recovering from the sleepover party in the Conservatory (sorry Daan).
But anyway, those three new flavors of the Magnum Double. They're being kept quite mysterious, so I can't give you that info yet, but that it's going to be heavenly is certain. Hello, we're talking about Magnum here. What we do know? The über-cool Cara Delevingne and Moschino designer Jeremy Scott are the new faces of the Release The Beast campaign. Be sure to check out the video and listen to the crack. Instant craving for ice cream now, damn.
P.S.: May is on May 18 at the Cannes Film Festival for the big reveal of the flavors. After Gigi, is that ussie with Cara finally on the schedule? Something about not being jealous and stuff.
P.P.S.: Oh and, dear people from Magnum, if you're looking for someone for a next campaign who needs to eat unlimited ice creams, pose a bit, and make the perfect ‘crack’ sounds and stuff, call me.



