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The it-sneaker
I would never be seen walking in sneakers before. I even refused. Sneakers belonged to the gym, and not on the street. But don’t worry, I have long changed my mind about this. Do you know what it was? I always associated sneakers with those clunky white shoes that people of a somewhat older age (and most likely American) often wore with high socks and often also a fanny pack around their waist. Good lord, thankfully that’s not the case anymore these days. Sneakers are hot. They are super comfortable and actually, in my opinion, the perfect accessory for Fashion Week.
Today a new sneaker is being launched that will make many sneaker hearts (Lilian, are you paying attention?) beat faster. ASICS is coming out with the Gel-Kayano Trainer Knit-collection, inspired by the iconic Gel-Kayano Trainer, which made its big debut in 1993. A collection with a story behind it, even more reason to love it. These shoes have a woven construction that stands for, among other things: a blossoming street culture and a collective spirit but, above all, the message that you and I ‘Are All Woven From The Same Thread’. A message that we can now strongly support - Donald, are you also paying attention?
That Gel-Kayano Trainer Knit then. It consists of a total of five different models, but the woven element is present in all of them. And now that I just mentioned the message they want to convey with these sneakers and campaign, they also promote self-confidence for the younger generation. Embrace your individuality. The word ‘different’ is a good thing.
The models are minimalist, extremely comfortable, and flexible, making them the perfect match for you on the street. Believe me, they’re going to take over street style. So bring on the next Fashion Week; I already know what I’ll be wearing on my feet.
The Gel-Kayano Trainer Knit is available from today at The Athlete’s Foot, Front Runner, and Sneakers, and online via www.asicstiger.com.
I would never be seen walking in sneakers before. I even refused. Sneakers belonged to the gym, and not on the street. But don’t worry, I have long changed my mind about this. Do you know what it was? I always associated sneakers with those clunky white shoes that people of a somewhat older age (and most likely American) often wore with high socks and often also a fanny pack around their waist. Good lord, thankfully that’s not the case anymore these days. Sneakers are hot. They are super comfortable and actually, in my opinion, the perfect accessory for Fashion Week.
Today a new sneaker is being launched that will make many sneaker hearts (Lilian, are you paying attention?) beat faster. ASICS is coming out with the Gel-Kayano Trainer Knit-collection, inspired by the iconic Gel-Kayano Trainer, which made its big debut in 1993. A collection with a story behind it, even more reason to love it. These shoes have a woven construction that stands for, among other things: a blossoming street culture and a collective spirit but, above all, the message that you and I ‘Are All Woven From The Same Thread’. A message that we can now strongly support - Donald, are you also paying attention?
That Gel-Kayano Trainer Knit then. It consists of a total of five different models, but the woven element is present in all of them. And now that I just mentioned the message they want to convey with these sneakers and campaign, they also promote self-confidence for the younger generation. Embrace your individuality. The word ‘different’ is a good thing.
The models are minimalist, extremely comfortable, and flexible, making them the perfect match for you on the street. Believe me, they’re going to take over street style. So bring on the next Fashion Week; I already know what I’ll be wearing on my feet.
The Gel-Kayano Trainer Knit is available from today at The Athlete’s Foot, Front Runner, and Sneakers, and online via www.asicstiger.com.
