The perfume that we all wear

I remember it so well. I was 27, had the most fun job (editor-in-chief of the then sparkling RTL Boulevard), my own apartment, and a car. Sure, there was horizontal fun with this and that (mostly with this), but I was free and independent and that meant a perfume. Gucci Rush was everything for me. The bottle (well, it's actually a funky cassette in the most beautiful red), the name, the scent; everything worked for me. Luckily, I have a friend who has always remained loyal to Rush and when I smell her, I'm immediately back to then.

I was a bit less loyal and hopped over to Flora by Gucci. That’s what you get when you send me on a press trip to Florence, take me to the Gucci museum and let me dine and sleep at the Four Seasons. And push such a lovely perfume under my nose.

Still, I am Gucci-covered when it comes to scents. And this summer, a new love entered my life: Bloom by Gucci. I saw the bottle before I was allowed to smell it because everything was still under embargo and top secret and all, but the hope was high because the bottle and the box were so beautiful that you would want it just for that reason. Bloom made an incredible entrance at the editorial office. In a box so big that there could be a puppy sleeping in it and with satin-covered as a stage where the centerpiece lay, waiting to be discovered. There was the scent. Fresh, pure, and floral, but also powerful and strong. It’s the only perfume that lasts when Daniëlle, our sales director, lingers. With a light waft even. Gucci Bloom is such a hit that seriously everyone on our team wears it. And we are spoiled. And picky. So that says a lot. Super easy if you forget your own perfume and want to spray a little. You walk past a random bag and grab a bottle out of it.

Now Bloom is also available with shower gel and body lotion. All equally beautiful and stylish. Are you coming to the club too? When we smell you, we will open the gate.

If you also want such a beautiful Gucci Bloom gifting box with 50 ml eau de parfum, then I would subtly hint at Santa Claus. For €97.50 it’s yours. Just whisper that Douglas is now giving a 25% discount on this scent.