The sweater with a waiting list of 30,000 women

That this sometimes happens when a new gadget is launched or a designer bag is not entirely surprising, but a sweater? A waiting list of about thirty thousand people for a sweater? What is happening to the world? It just proves that the Parisienne look is a look that we women want to have with all our love. The sweater, or yes, it’s actually called the cardigan, is from the French brand Sézane and no worries, we’re not dealing with a huge price tag here. The cost for this off-the-shoulder cardigan is €95 and the stock has been replenished so often because it keeps selling out in no time and now there are again 30,000 people waiting for the new stock.

So what is it about this sweater that’s making everyone go crazy? It’s simple. This sweater has what I just mentioned: that touch of Parisienne that many of us dream of. That je-ne-sais-quoi, effortless chic. Easy to style, available in four colors that always do well (light gray, nude, black, and ecru) and it can be worn forward and backward making it a versatile piece of clothing. On Sézane's own site, they describe the sweater, called Barry by the way, as follows: ‘You can never get bored of your Barry jumper.’

The popularity of this sweater is partly thanks to golden girl on Instagram Julie Sariñana (better known as Sincerely Jules), who collaborated with the brand last September, posted photos on her account and it skyrocketed from there.

And also Courtney Halverson from Pretty Little Fawn contributed to quite a bit of popularity. Both are also American ladies, so if they can nail that Parisienne look, then we should all be able to do it too?

Anyway, make that 30,001 people on the waiting list now; I want it too.