News
There's something fishy about that
Do you remember when the real deal suddenly cost just a euro? Balenciaga made a bag that looked suspiciously like the IKEA FRAKTA, the shopper that can fit pretty much your entire camping gear. All the fashion girls went crazy. But just wait, it’s about to get really interesting. From now on, you’ll leave the Billys behind, run like crazy past those musty carpets to the warehouse, and stuff the future IKEA perfume into a FRAKTA. Yes, really. The IKEA scent is being bottled by the Scandinavian fragrance creator Byredo, founded by Ben Gorham.
With one spray, you smell like Swedish meatballs or a hotdog, the warm and slightly chemical glow of the lamp department, the shortage of screws, and the freshly wallpapered walls in the DIY furniture section. You’ll have to pull out your wallet, because for a measly 150 dollars you can score the perfume, and for 80 dollars the scented candle comes home with you. So, are you going to go bankrupt at IKEA from now on?.
A selection of the tears-down-your-cheeks reactions, you want to read this.
- “You can now smell like a cheap, Swedish interior and broken relationships”
- “Smelling like marital disputes and incomplete furniture pieces”
- “Do you remember? When IKEA was just a department store and not a hype?”
- “Can’t wait to smell like meatballs”
- “You will smell like a Hölmö”
