This is just what you need

A personalized hair mask at the hairdresser

“How do you know I have thin and lifeless hair?” asked colleague C. to Leco. He had given her a bag with some L’Oréal Professionnel products, and inside was exactly what she needed. “Honey, I could see that right away!” Leave it to Leco to give an honest answer.

Every person is different, just like our skin and our hair. There is a trend in the beauty industry where you can personalize products; you then have a product completely tailored to your personal needs. And this is now also possible within hair care. Because what is a nourishing hair mask for one, makes the hair heavy for another.

Go to a L’Oréal Professionnel salon for a diagnosis and get advice on the treatment that best suits your hair needs. And in these L’Oréal Professionnel salons, Serie Expert introduces the Powermix, a mask that is specially formulated based on your personal hair needs. And no, not just out of a jar, but a mask that is made in front of your eyes by the expert. The Powermix salon mask has a high concentration of natural ingredients that are mixed based on your needs. It is a chemical process of 'have I got you there', where the liquid transforms into a cream texture. There are five additions, each aimed at a specific hair need, ensuring that all consumer wishes (read: ours) can be met.

Now you probably want to know where to find a salon close to you. I have the answer to that too. You can find it here. You’re welcome.