This is the new trend on Insta

First there were donuts, then something with unicorns.

The perfect cappuccino, the inflatable flamingo, the thigh gap, the MacBook-in-bed situation and now my Insta eyes have spotted something new we need to talk about: the blurry pic.

Indeed, the blurry photo. I suddenly see them everywhere. With big bloggers, fashion journalists, and instafamous chicks who usually always come up with sharp pictures. Always having the perfect shot is incredibly exhausting and sometimes a nice fashionable picture that hasn’t been edited too much seems like a nice in-the-moment image too. So, do you want to not post that cool photo next time because it’s just not quite sharp? Just not care. The blurry pic has gained its right to exist, so make sure to take advantage of it.

Vivian Hoorn has at least understood it already.

And Lizzy also doesn’t shy away from a blurry shot.

Stephanie, why sharp when it can also be blurry? Exactly, girlfriend.

And Claire Cliteur also knows: blurry is the new sharp. Even if it’s just for the old school look.

P.S.: Prefer more donuts and unicorns? Here are the 9 biggest Instagram clichés.