X H&M

Fashion news

It’s that time of the year. Fashion girls have been wondering for weeks: who oh who is the new designer that will enter into the annual maddening collaboration with H&M? And, when can we lie down with our sleeping bags in front of the store doors again? Well, I have good news for you, because we now have an answer to that.

There it was: the H&M press release. The London-based designer brand Erdem is the lucky one this time. Popular among celebrities and fashion insiders. For the ERDEM x H&M collection, he reflects design themes from some of his most famous collections ever, combining prints and fabrics a la 2017. What can we expect? Rich floral prints, flowing fabrics, and feminine silhouettes.

Quickly check the teaser film, we’ll start counting down. Will we see you on November 2 with your sleeping bag? At H&M’s door of course. It’s a date.