the bus is coming soon

A brilliant idea that will surely make some men breathe a sigh of relief, as they have actually forgotten Mother's Day. Ici Paris XL drove by the editorial office with a bus-aka-store-aka-ici-on-wheels, and the Pilotenstraat has never smelled so pleasant.

You're having a nice game of football, sitting at round one in the canteen, or you're at the hardware store, and suddenly you're sweating, and it's not from the effort... Because: you've forgotten Mother's Day. Your wife-mother-girlfriend is definitely not going to be happy about that. Suddenly, your salvation drives onto the field. In the form of an Ici Paris XL bus, where you can find the most beautiful scents from Marc Jacobs, treats from Boss, classics from Chloé, goodies from Calvin Klein, and an engraver who engraves your sweet words into the bottle. Right, piece of cake, you get that. In theory, you could forget Mother's Day for a year, as that gives you so many bonus points. Of course, you can just visit Ici again next year. Keep an eye out for the shop-on-tour bus somewhere, adorned in black-pink of course, because you can just step inside. Oh, this is gonna be a good Mother's Day. Want to make sure you catch the bus? This is the route of the shop on tour.