Love for denim

In the past, you could picture me in a dress, short or long, a skirt, or a good basic black pair of pants. In recent years, the cozy swirly skirts and little black dresses have had to make way for a pile of denim material. The tower grows, and every season there’s a new fitting added. Of course, I have my favorite brands, and the high version that tapers down to the ankle is the piece I prefer to pull out of the closet every day. But recently, this best ’mom’ (that's what it's called, yes) has some competition. And that comes in the form of the Maria from Lois Jeans, a wide piece that takes you back twenty years (yes, I’m that old), when Beverly Hills 90210 was still being recorded on video tape and your mobile phone still had an antenna. Anyway, that jeans has everything you’re looking for in that perfect denim (and that’s a lot, I know better than anyone). A high rise, straight fit jeans with the perfect cuff. And because of that length, you can combine it in a thousand different ways. For the perfect date, I wear it sexy with a black ankle boot of the right height and a tough leather jacket, and on Saturday, I throw on my white sneakers with a comfortable sweater or a basic tee. Ideal.

But the brand Lois is back from the dead. And if you’re not familiar yet, I’d love to catch you up. The Spanish jeans brand was founded in 1962 by the Sáez Merino brothers and was the very first European fashion jeans brand. The Merino’s were inspired during a vacation in America and wanted to develop their own jeans. And they succeeded. With Lois, young people all over the world got a fashionable way of self-expression. It didn’t take long before Lois became synonymous with the most popular denim brand. Now, years later, you can score the fine jeans brand in ten different European countries, with 160 points of sale in the Netherlands. You can buy the jeans among others in the branches of the Bijenkorf, but recently you can also score the entire collection in the Lois brand store in Amsterdam’s Pijp, where you can shop the cutest sweaters, shoes, jewelry, and shoes alongside your new favorite jeans. And whether you’re looking for the perfect skinny, the right flared, or the comfortable straight; Lois has it. Believe me: the moment you jump into that first piece, you’ll never want to be without it.