The most popular brand of 2017 is…

From the Speed Trainers by Balenciaga and GG belt from Gucci to the globally (heartbreak) sold-out Pochette Metis by Louis Vuitton; whatever your online search term has been in recent months, the Business of Fashion has taken another look at our data. And what turns out? Together with about 70 million other fashion girls, we have a clear favorite. Or well, actually we have two.

Gucci and Balenciaga are the two fashion houses that dominated the streets in 2017 and have made many fashion hearts beat faster in recent months. This is evident from the annual research by search engine Lyst and Business of Fashion, which shows that the Italian Gucci and French Balenciaga have knocked each other off the throne multiple times. In the third quarter, Balenciaga even held the top spot in the list of most popular luxury brands of 2017, but in the last months of last year, Gucci managed to catch up with the fashion house again. Yes baby, Gucci has taken the first place. And, if you're still curious about which items from the top 10 Alessandro Michele owes his gold medal to; those are the Bloom Supreme Sandals (1), the GG logo belt (2), Ace sneakers (3), and the GG logo T-shirt (4).

I'm scrolling through for number 2. What about you?