Give me your bag and I'll tell you who you are. A Chanel woman is very different from an Hermès lady. The Parisienne – you know them, always horrified by trends – especially didn't want to be put in a box, so she chose for a while to carry no bag at all. If she needed something to transport her belongings, she would revert to a linen example. Nothing wrong with that, but also nothing special really.

That was Jérôme Dreyfuss (the man of Isabel Marant) a thorn in the critical eye and so he decided to start designing bags. For his girlfriends. Logo-less, but cool and fun. They all have a male name, because your bag is your boyfriend that you should be able to take in your arms and all equipped with a little flashlight because we women always lose everything. I was already chairwoman of his fan club and I've had a fresh relationship for four weeks now. His name is Bob, he comes from Paris and when I see him, I already get happy.