White washing

This summer is white, white, white. Alright, a pastel here and there and also a lot of yellow, but if there is one color you can draw us all in, it is white. White can always be (unless you are a guest at a wedding), is instant summer and looks good on everyone. What white is must remain white, of course, and for that we have the support troops from Robijn.

As a laundry addict (my name is May-Britt Mobach, I am 45 years old and do at least four loads of laundry a day) I have a matching product for every laundry wish. Nothing for mixed and colored laundry together. That just can't be. I have wool wash, wash for delicate materials (underwear and swimwear or silk blouses) and of course bottles for colored and white laundry. All Robijn, of course, because they are the best and the best smelling. And then, when it's done, sniffing the pile. As if my love translates into the scent that this pile gives off.

Doing laundry became even more fun when I got to think with Daniëlle (my sales director and business conscience) about the design of new bottles and could advise the people from Robijn on trends they could translate into the bottle design. The result is that Daniëlle and I are stocking up on our own bottles.

For the limited collection that Robijn releases every year (and which is only available at Albert Heijn), a nice fashion design has been created that makes a huge splash in your laundry room. Bright Couture has a strong touch of fashion and breathes in the design the freshness that Robijn stands for. I am particularly looking forward to the scent, because I have already had the chance to sniff it. It has a luxurious, musky scent that reminds you of a fresh summer morning. It is small and powerful and therefore intended for white laundry. We are going to use it a lot this summer.

I bought a white T-shirt out of pure pleasure right away, because washing white has never been so fun.