8 things you really want to know About Virginie Viard
Karl is no more. And if you have a business with a turnover like that of Chanel, it is essential to immediately announce that the replacement is arranged upon the news of the passing. And leave it to Chanel to do that with the utmost integrity. After all, they are big shoes to fill.
I heard rumors about Phoebe Philo, but the person in question turned out to already be there. Virginie Viard is the most logical and most refined choice to keep the legacy of Gabrielle Chanel and Karl Lagerfeld alive, and here's why.
1. She and Karl
Had already been a duo for 30 years. Even when they didn't see each other, they called each other all day long. As she always said: ‘I like to please Karl and I like to surprise him too.’
2. She interned there
Virginie already got a taste of Chanel during her internship in the embroidery department.
3. By the way, by the way
Her references were good, it is said. Prince Rainier of Monaco is said to have recommended her to Chanel. How she knew him is not mentioned in the story, but I will of course find out.
4. The other C
Besides Chanel, Viard also worked for Chloé. Seems to me a delightful flavor cocktail: Chloé and Chanel.
5. Excursion to film
Before she worked at Chanel, she designed costumes for films. That’s why she is familiar with working with and for famous people and is able to tell a story through clothing.
6. Modest
Virginie Viard is a modest woman who has been loyal to Chanel for 30 years. Not a label-hopping designer who thinks of herself as more important than the brand and whom you might have trouble with (think of John Galliano at Dior).
7. Choupette says it's good
Virginie Viard was so close to Karl that even Choupette was among her intimates. Karl often recorded messages with ‘Choupette's little voice’ and also signed texts with ‘your Choupette.’.
8. Karl said it was good
Virginie received all the applause during the last couture show, and you can bet that Karl had a firm gloved hand in naming his successor. Virginie has been shaped and molded by him for 30 years. No one else will be able to carry on his legacy as well as she can.
