Amayzine

The reason why you still want to move to Utrecht from there

Annabelle and Lotte were at Rob Peetoom, they wore a red checkered blouse and a black blazer
What happens when you put Marco Borsato, Maan, and the Peetoom family together in one room? Then it becomes one big party. Last Thursday was such a moment: the opening of the new flagship store of Rob Peetoom in the heart of Utrecht. Step into this new salon and immerse yourself in New York vibes. A bar with the best coffee or cocktails and a dream of Rochelle Peetoom that finally becomes reality: a fireplace in the middle of the building. And that's not all: they aim to introduce the first YUME Spa in the Netherlands in the salon in 2020, in collaboration with Mama Medicina. Why a beauty and healing service, you might ask? ‘The future of schoonheid is more about feeling really good inside and then looking better, than trying to do everything and anything to hide how you really feel,’ says Rochelle (CEO of Rob Peetoom). Curious about the performance of Maan and the hair tips from Rochelle? Then you just need to hit ‘play’.