A word about my swimming costume obsession

“May, tell me, how many swimming costumes have you ordered this winter?” My two colleagues pretty much know me by now. I think for a moment. There was that yellow-and-white striped bikini I ordered during a press trip to Aachen ordered back in the van. Just because I had summer lust while winter was yet to begin.

Then there was the sale on MyTheresa and I bought a red-and-black dotted one by Ganni (really the finest and cutest swimming costume label and I should know because I devour them so) and a black-and-white pied de poule one by the same brand. Very sixties and très Brigitte Bardot.

Then on Monday, during the meeting, yes sorry, I am just really good at multitasking and digital shopping, there was a beautiful dark blue one with blue and white straps that also went away for half the price. I could already hear my fashion mum Peggy in my ear: “Maytje, thief of your wallet if you don't do it.” So it will be delivered today or tomorrow.

Add to this the fact that last year I had also bought two bikinis and two swimming costumes (one by Ganni and one by Max Mara) and the whole thing covers a pretty extensive collection. Because the year before, I already bought a Proenza Schouler and another picture-perfect blue swimming costume with a belt.

By now, it seems legitimate to ask the question whether I have a swimming costume addiction. I think I can answer that with a resounding ‘yes’. Where it comes from, you want to know?

I thought about that.

1.  I suffer from summer lust
However dark the days, in my head I am already one foot into summer. Ordering a swimming costume feels like summer is getting even closer.

2.  Still, it helps you a little against the winter kilos
Under those big, woolly jumpers, it's very easy to let things blow over. But as soon as another one of those swimming costumes comes into view, you hit the brakes where Tony's Chocolonely and drippy pieces of Brie de Meaux are concerned. At least it helps me. Sort of.

3.   I pretty much live in my swimming costume
We have a beach house and in summer your swimming costume is your outfit. That's what you get up with and go with off to bed. And yes, you can take that quite literally. To keep things a bit visually pleasant for my fellow beachgoers, some variety is nice. What I tell you: pure philanthropy, this addiction of mine.

And so this is why I am not getting rid of it.
Because with all my purchases, the algorithms of MyTheresa and Net-A-Porter have me incredibly in their sights. All I get served up are...swimming costumes. And then we start all over again.

Image Facebook: Lidian van Megen