Most beloved: Milou is the face of Vedder & Vedder
When you say that your brand is about authenticity and a personal approach, you don't want to see a cobbled-together model with lips like pool floats, a waist of 60 centimeters, and legs without dimples. This also applies to Anne and Ester Vedder, the successful sisters who started a jewelry brand (Vedder & Vedder, of course).
For their latest campaign for jewelry that allows you to carry someone dear to you, they wanted a person stripped of all façades, all imposed layers of civility. They came up with Milou (14), a girl who knows what she wants. To become a model, to touch people, to tell stories. Because there is no second Milou, because she stands for her ideals and dares to speak out, because she is an unconventional beauty, she is the perfect model for this campaign.
Milou, I hope you stay with Vedder for a long time because I like them, but I like you even more if possible.
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