A necklace or ring engraved with the name of a loved one or a special date, that is for life. Katrien de Ruijter (founder of MAMALOVES) was once so impressed when a goldsmith in Marseille engraved the names of her daughters in a piece of jewelry that she thought: I want to make more people happy with this.

In the meantime, her brand MAMALOVES has existed for five years, ten women work in her monumental building in Haarlem, and they make about a thousand pieces of jewelry per month. Personalized of course, because no matter how beautiful the jewel is, ultimately the person or moment it reminds you of is truly irreplaceable.