According to May's good practice, I now calculate the cost per use of a product before purchase. Think of the bag you carry with you every day, a warm winter coat, the case for a phone or your airpod case (quite essential to keep those two little rascals together). But think about it, an average user picks up their phone 221 times a day, so can it please have a bit of a chic cover? I myself am addicted to the designs of Ideal of Sweden.

This week is Black Week, during which you already get 50 percent off the items from Ideal of Sweden, but with the use of the code ‘AMAYZINE’ you get an extra 5 percent off. Calculate that cost per use again. That's actually just clever to come out for almost nothing. I'm going for the Golden Indigo Marble, how about you? And the items also make excellent Christmas gifts. Fifty plus five percent off until the thirtieth of November, just saying.