A launch during corona time? Leave that to beauty brand NARS. Imagine a pick-up point on Elandsgracht, where you can pick up the new ‘Climax Extreme’ mascara. Just check in at a time slot and you can admire the latest addition in a corona-proof way. You hadn’t even stepped inside and you already felt like the Amsterdam nightlife was back for a moment. So well done: it was dark and the only light came from red lamps and old TVs playing the new commercial of the collection. This collection consists of a mascara and a limited edition eyeshadow palette with twelve matte, shiny, and latex-like finishes and colors that you’d want to wear all at once. And we haven’t even talked about the mascara yet. NARS already has a bestselling climax mascara in the collection, but this is a new variant. With an extremely large brush, black pigments, and it gives volume in one layer that you can’t argue with. You might need to get used to the size of the brush at first, but I guarantee you that you’ll never want anything else. Just give me a launch like this every week, and I won’t miss the nightlife anymore.

Climax extreme mascara, €25,- Nars,
Extreme Effects Eyeshadow Palette, €55,- Nars