8 things you need to know about the Max Mara show

Thursday in Milan means kicking off with Max Mara. And no matter how the corona craziness has changed the world, we are still happily (go wifi) sitting front row at La Triennale di Milan. An ode to the self-made woman and a jubilee collection is what we are treated to.

And it's not just any occasion: our Max Mara is celebrating its 70th anniversary this year, looking back at its early years in the fashion world. ‘In the past, they were women of notaries and doctors, now they are the notaries and doctors themselves.’ No wonder there are streamers in the air and texts like ‘you are fire dust’ are being rocked. It’s girl power time. Oh, and let's not forget the coat over coat look, scarves wrapped around the heads of the models, quite square sunglasses and. Well, just take a look for yourself. These are the eight things you need to know about the Max Mara show.

For the cold-blooded  
A Max Mara coat is forever. In fact, if it were up to Ian Griffiths, we would wear a long and short version layered over each other next winter.

Main issue
The printed scarf has been swirling around the runway for quite some fashion years, with this time as the final destination the heads of the models.

To the ground
In combination with a midi skirt, it’s the extra long pullover that we want next year.

Team tartan 
And preferably check on check on check.

The bigger, the better
Bye minimalist frames; the giant glasses from Max Mara are cooler than cool.

Naked runner  
The body warmer is back in business. And there you wear à la Max Mara exactly nothing noppes nada underneath.

1951
The sweater that celebrated the party. Seventy years of Max Mara, you want to keep that forever, right?

Quilt your crazy  
The quilted coat is a thing. With the showpiece of the show: the velvet greenery.