Use this and you will get the very thickest and most beautiful hair
Do you suffer from dry and damaged hair? Then I bet you have a shampoo in the cupboard with keratin or had one of those special treatments at the hairdresser's to restore your locks. Right? And fair is fair: your hair also looks super shiny and strong. There is only one drawback to this popular ingredient that supposedly restores your hair from damage: the one in your bathroom actually covers your entire hair with a thin layer, making your hair heavier and lacking in volume, which of course we don't want. Those wounds your hair gets in no time simply need a plaster and not a full layer. If you break your wrist, you don't get a plaster cast up to your armpits, do you? The Virtue Labs brand has spent years researching this and has found the solution. I spoke to Melissa Shaban about the brand she launched in 2013 and the miracle ingredient that really makes your hair more beautiful and, most importantly, stronger.
Melisse Shaban has a CV you can say hello to, and with years of experience in the beauty industry, she has seen just about everything, she thought. Until, years ago, she came into contact with a former US Army scientist: Dr Luke Burnett. His mission was to heal wounded soldiers as quickly as possible, and he successfully developed a human keratin protein. In his lab (with permission, of course), a research student took the keratin home to experiment with it in her parents' hair salon. She tested it on damaged hair and it really worked perfectly, but hair care was not quite up the lab's alley. Melissa was invited to watch this experiment and saw the amazing results on hair. After five years of even more testing and further research, she launched the Virtue Labs brand with one special ingredient: Alpha Keratin 60ku®.
She had no contact with the student in question, but she does play a big part in the brand's story, she says with a laugh. It was never her goal to launch her own collection, but with this unique ingredient, she couldn't do otherwise. This man-made keratin are the patches I was talking about, as this ingredient fills and conditions wounds. If there are no damages, the product does not adhere to your hair and you wash it out in no time. As a result, your hair never gets unnecessarily heavy and retains volume and airiness.
‘After just one wash, you notice a difference and after five washes, your hair really starts to look thicker, healthier and most importantly, stronger. What do you think of my hair?’ she asked. ‘It really is beautiful, strong and voluminous. But this was not to be taken for granted, as her mother suffered a lot of hair loss. All her new ’baby hairs' broke off in no time, leaving her with bald patches. That is where Virtue Labs the Flourish collection developed for it. This line ensures that it protects your new hair from external damage, preventing it from breaking and allowing it to grow. So if you suffer from hair loss or noticeably thinning hair, this collection is for you. My mother has very thin hair, really, the contrast with my hair and her hair couldn't be greater. She is currently testing Melissa's Flourish line. To prove it really works, I will show you the results in a few weeks.
Another tip she wants to give everyone: wash your hair. Melissa does not understand the trend of putting off your wash for as long as possible. We wash our skin every day, so why do we need to collect all the dirt on our scalp and in our hair? Your scalp is the foundation of healthy hair, because those long locks are largely all dead already. Wash your scalp and hair just like your face: with love and care. No unnecessary layers of dry shampoo and if you do use it, scrub your scalp well with a special scalp treatment that you massage well on your scalp to get rid of dry shampoo and other dirt. And once a week a hair mask instead of your conditioner works wonders, really.
