Amayzine

Today we use: Pier Augé in Paris Lotte

If you want a soft baby skin, then you should read this, because you can actually get it. Of course, we can't literally go back in time (that would be nice), but we can ensure that the condition of your skin is approximately the same as when we were born. That is in any case the goal of the French skincare brand Pier Augé. This brand does not focus on skincare, but rather on skin improvement by using a method developed by them 60 years ago. That is the dergyl©-method. This method ensures that your skin comes back into balance by looking at what it has lost over the past years (due to aging, stress, hormones, and external influences). If we know that our skin is supposed to consist of 70 percent water, 27 percent proteins, 2 percent lipids, and 1 percent mineral salts and other elements, then it's just a matter of replenishing those percentages, right? That's what Pierre-Jules Augé, the man behind Pier Augé, thought when he developed this method. Successfully, because over the years they have never changed it. Never change a winning team, right?

Pierre-Jules was a pharmacist and his wife had an extremely sensitive skin, which motivated him to create a product suitable for her skin. Thus he developed Ental Délicate, the very first product with that unique dergyl©-method. And after 60 years, this is still the bestseller from their entire collection. It is a cream that works perfectly in ‘harsh’ weather conditions such as extreme cold during winter sports or too much sun when you've been on a boat trip or lying on the beach. It completely restores your skin to the percentages we need for healthy skin.

Resourcing Treatment Mask Douce Aura is one of my favorites from the collection because you can apply it as a five-day mask in the evening on your face and sleep wonderfully with it. On day one, you will notice that the skin has fully absorbed the mask, and on day five you wake up with almost the entire mask still on your face, because your skin no longer needs the active ingredients. Voilà, mission accomplished: your skin is back in balance. You can feel and see that balance immediately because your skin feels baby soft. And I can know this with a ten-month-old nephew.

Pier Augé was taken over last summer by a young power couple: Diane (26) and Charles (29). They have big plans for the brand that they already told me about when I got to meet them in Paris. This year, in addition to launching new products, they will also start a complete rebranding. The strong content remains the same, but the appearance will get a new, modern look. I have already seen a little sneak peek of it and believe me: this brand is going to be just as big as it always was.