At this pop-up shop, you will find the most bizarre ice cream flavors

Say wine, snacks or haute cuisine and the gourmands at online food magazine FavorFlav know where to drink, how to eat it and what to cook. This time our cheffies serve you: at this pop-up you will find the most bizarre ice cream flavors

Ketchup ice cream, we weren't really fans of that, were we? But maybe it has paved the way for this fourteenfold superlative, which also includes white beans in tomato sauce ice cream and Worcestershire sauce ice cream. I just gagged a little while writing the last part, but perhaps there is something safer for me in another corner of the assortment...

And what assortment is that? That of The Ice Cream Project, a pop-up store in the chic London neighborhood of Belgravia, where you can stop by until August 28 for some truly outrageous flavors. So if you're on a city trip to London these days: seize your chance!

A scoop of HP Sauce, please
Even if your dinner comes up at the thought of, for example, HP Sauce ice cream or salad dressing ice cream, there’s a good chance there’s still an ice cream to your liking in between. Because there are also some milder flavors like Kellogg’s Frosties ice cream or Coco Pops, although you will have to look past the Kikkoman soy sauce ice cream and Heinz mayo ice cream. Curious if the latter evokes as much resistance as the Heinz Mayo Mousse recently...

Would you like a bag with that?
The special flavors are created as a project by accessory designer Anya Hindmarch, who undoubtedly finds a lot of demand for her luxury products in a neighborhood like Belgravia. Whether the fashion set eats a lot of ice cream is still questionable (although the Hindmarch website warns of long lines), but in any case, the pop-up is intended as a ‘celebration of [her] favorite cult food brands’. And oh yes, for a small £900 you can immediately purchase a giant sequined Heinz Ketchup bag. While you're at it...

Who dares?
If you have an uncontrollable urge for such an ice cream (okay, honestly, I would definitely stop by if I were nearby) and you want to be a guinea pig for a trio of ketchup-mayo-soy sauce ice cream, please let us know how it went.

Image: Anya Hindmarch