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Kim Kardashian uses aliens for the launch of Skims collection

Skims swimwear collection

The first thing I saw appear on my timeline this morning was aliens, and when I saw Kim Kardashian lying there, I had to look twice. Kim has announced her new SKIMS swimwear line in a very special way: she is surrounded by aliens in swimwear. Just imagine being a model for SKIMS and then being transformed into an extraterrestrial being.

You would almost think that Kanye West is the mastermind behind this PR stunt, but I believe this is just another brilliant idea from Kris Jenner. Since there have been many theories about aliens circulating in America lately, this marketing technique will undoubtedly attract a lot of attention, and that is exactly what is happening now. On Twitter and Insta, the reactions are going wild: ‘This marketing omg’, ‘In tune with the agenda’ and ‘Is Kim getting us ready for aliens now?’

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The collection itself isn't even that special, so kudos to the KarJenners for making it bigger than it actually is. One specific item, however, stands out to me: the bikini with long sleeves. Are there seriously people who wear this to a beach day? The tan lines you would get from this…

Image: Skims Campaign #HarmonyKorine @edglrd