Olaplex has the best marketing stunt of the year
And you get a lot of discount because of that
No idea if this is just a good marketing stunt or if it actually happened like this, but I actually don't care. Always scoring Olaplex at a discount, that's exactly what I want, and it seems to be arranged now. All thanks go to TikToker Farron, who came up with this hack.
If you're a bit active on TikTok, you know: it's full of good dupes. From perfumes that are indistinguishable from each other to makeup, to fashion... For all luxury products, there is now an affordable dupe to be found.
Except for Olaplex. For years, the entire internet has been massively searching for products that are a bit more affordable but still have the same effect. And that seems to be simply unfindable. Unfortunately, I won't be able to delight you with the news that I've found it, but I do have a hack for you that makes it a lot cheaper.
If you google Olaplex dupe, or Oladupe, the first site that comes up leads you to the Olaplex site. And that's correct: Oladupe is their new brilliant marketing campaign, in which they pretended there was a new dupe (called N160), but that was a case of fake news; all along, Olaplex was behind it.
The site that Farron is talking about is now offline (it leads you straight to the homepage of Olaplex), but good news: with the code ‘UNDUPABLE’ you get 20 percent off all products in your virtual shopping cart. Look, that's just making a profit — and a brilliant campaign from Olaplex, because it turns out again: Olaplex is undupable.
@farron__ 10/10 from me @olaplex 💅🏼✨😘👑#marketinggoals #clevermarketing #olaplex ♬ original sound – Farron Clark
