Beauty

Beauty obsessions: the Color Wow Money Masque hair mask

Also for fine and thin hair

By
Chris Appleton and Dua Lipa Color Wow mask hair

If you create a product called ‘Money masque for super glossy, expensive looking-hair’, it can hardly go wrong. Color Wow and the mega-popular Chris Appleton have developed a product with this name together, and I am completely excited about it. The Allure Award-winning deeply hydrating hair mask is suitable for all hair types and makes your hair feel soft and, as they describe it themselves, ‘luxurious’. Briefly about Chris Appleton: he is one of the most popular hairstylists at the moment and is often responsible for the hairstyles of many Hollywood celebs such as, of course, the Kardashians, but also Dua Lipa, J.Lo, and Drew Barrymore. The mask has a different texture than we are used to, as it does not have a thick cream/paste-like substance that leaves a layer on your hair. This mask is an inside job and immediately penetrates your hair for extra deep hydration. It is weightless and you won't feel it after rinsing, making it suitable for people with very thin and fine hair. What makes this mask extra special is the heat protection. So you don’t need to use heat protection products after the treatment before you start styling, because your hair is protected by the mask. How convenient.

How to use:
You use the mask once a week or after every three washes. After washing your hair, towel dry it or squeeze out the moisture and apply the mask generously to your hair. After massaging it in, you can evenly distribute it with a comb or your fingers and let it sit for 3 to 5 minutes, or up to 20 minutes for a more intensive treatment. If you’ve lost track of time: that doesn’t matter, because the effect stops automatically when it has reached its saturation point. Finally, rinse it thoroughly with water and voilà, you’re done and ready to style.

You can shop the mask at Bijenkorf and don’t wait too long, as they only have a few copies of this trending product left.

@chrisappletonhair

I was shocked at the results of the money mask hair challenge. What do you guys think?

♬ Vegas (From the Original Motion Picture Soundtrack ELVIS) – Doja Cat

 

Image: Instagram @chrisappleton1