Fashion

15 x the most fun unique brands to shop for your kids

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Stop the clock! Enzo is four years old and is going to primary school. What this means for a mother who is a shopping editor: a lot of new and fun back-to-school looks. And although I still very much appreciate Zara, H&M, and Mango, I notice in a class full of parents with the same shopping addresses that it can sometimes be extra fun to buy outfits somewhere else. Now, of course, I already had a few other favorites (blame it on #lovemyjob), but in the past few weeks, a few new ones have been added. Read: too fun not to share with you. So today from me to you: my fifteen favorite, just a little different-than-usual brands to shop for your kids. In 3, 2, 1… Here goes our salary…

Tiny Cottons

Little Boomerang

Mini Rodini

Sproet & Sprout

Konges Sløjd

Repose AMS

Ammehoela

The Campamento

Molo

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Liewood

Gray Label

Donsje Amsterdam

Bobo Choses

Arket

The Animals Observatory