This is already the best eyebrow gel of 2024

If we thought it couldn't get any better: oh yes it can. The brand Anastasia Beverly Hills, which has dominated the brow beauty industry for thirty years, is launching a new Brow Freeze Gel. The Brow Freeze Wax they launched in 2022 was already a mega success, so expectations were of course sky-high for this new launch, and to be honest: for me, this is already the brow gel of 2024.
The transparent wax gel is applied with a comb that has different sides. One side has a round shape with slightly longer bristles to brush the eyebrows into place to distribute the gel wax, on the other side, you find a small comb to shape and fix your hairs how and where you want them. This gives you a next level lift, as if you just came from the professional salon. The gel has a non-sticky texture, but has (as the name suggests) that well-known and popular ‘frozen’ effect, because once dried, there is no movement to be had without becoming hard. This means you can also choose to draw or color your eyebrows only after the gel, as you are used to. So you can use it alone, but if you need a bit more like color or filling, you can easily combine them. Fluffy, full brows for everyone. Douze points for this gel.
@glamzilla Does the Brow Freeze Gel FLAKE?! Let's find out. #browfreezegel #anastasiabeverlyhills #beauty ♬ original sound – GLAMZILLA
@mikaylanogueira NOW THIS BLEW ME AWAY #brows #browproducts #browtutorial #browgel #eyebrowtutorial #eyebrows ♬ original sound – Mikayla Nogueira





