Shampoo that is not only good for your hair but also for the world
Profit is not always the most important thing when launching a brand, not even in the beauty world. Profit is what you have left after you balance your costs and your revenue. And that's nice of course: a business must be able to survive. But did you know that there is now a certification for companies that do not prioritize money, but put people first? Companies that are incredibly committed to a better world?
A B Corp, or Benefit Corporation, is a type of company that seeks profit alongside social and environmental goals. The concept of B Corps was developed to help companies increase their social impact and take responsibility for their effects on employees, communities, and the environment. In other words: they are green and sustainable, because they do not want to exploit anyone. They want to pay people fairly for their hard work. Just think about it: with all those trillion videos on the internet, you never see anything about how Zara's clothing is actually made. Why do you think that is? What do you think happens in those factories?
Which brand is indeed good for the world and humanity? Acqua Distillata Alle Rose, $12,-. Thanks to those B Corp certifications, you now know better what you are buying. Good products or not? Davines does its best for the world, to create a good life for everyone through beauty, ethics, and sustainability. The products from Davines? Think of natural shampoos, conditioners, hair masks, and styling products like hairspray. Nice products without junk in them. The formulas preferably use ingredients of natural origin, are powered by renewable electric energy, and are packaged with minimal impact on the environment. Nice for yourself, nice for the world we live in. Davines is also a Benefit Corporation and operates in a sustainable and transparent manner regarding people, communities, land and environment, assets, and cultural and social activities. The company collaborates with EthioTrees, a carbon offset project that supports soil and forest restoration in Ethiopia.
Green companies, as you might call them in everyday language. It is becoming an increasingly important topic: especially if we want to give our children a beautiful future. Davines, just like Tony’s Chocolonely and Bocca, is already making smart choices. You will find fair products for all hair types: from curls to damaged or colored hair. And the bottles also look very luxurious in your bathroom. Every time you see them, you can be proud of yourself: you are already participating in that green future. Every little bit helps. Your purchases too: they may make only a small difference, but it is definitely a difference.
