Beauty

H&M has just launched a new beauty line

By Lotte van Scherpenzeel | #!31Mon, 21 Oct 2024 12:33:29 +0200+02:002931#31Mon, 21 Oct 2024 12:33:29 +0200+02:00-12Europe\/Amsterdam3131Europe\/Amsterdam202431 21pm31pm-31Mon, 21 Oct 2024 12:33:29 +0200+02:0012Europe\/Amsterdam3131Europe\/Amsterdam2024312024Mon, 21 Oct 2024 12:33:29 +020033123310pmMonday=9#!31Mon, 21 Oct 2024 12:33:29 +0200+02:00Europe\/Amsterdam10#10-21-2024#!31Mon, 21 Oct 2024 12:33:29 +0200+02:002931#\/31Mon, 21 Oct 2024 12:33:29 +0200+02:00-12Europe\/Amsterdam3131Europe\/Amsterdam202431#!31Mon, 21 Oct 2024 12:33:29 +0200+02:00Europe\/Amsterdam10#

This morning, a piece of news landed in my mailbox that made me really happy. Or rather, not really, because this obviously had to be shopped immediately. H&M is launching the ‘perfect base’ beauty line with a Prowear Flawless foundation in 40(!) different shades, a concealer, setting powder, perfecting powder, compact highlighter – all available in various colors – and brushes to apply everything perfectly, of course.

Everything comes in an even nicer packaging, which by the way reminds me of a mix between the Mario line and that of the Kardashian/Jenner family. Well, better well stolen than poorly thought out, because it looks absolutely amazing. The foundation and concealer have been ordered, so a review will follow. To be continued and a video will be available soon on our Amayzine TikTok.

You can shop the collection here.