This is the most expensive lipstick in the world
But with this trick, it suddenly becomes affordable

Actually, I like everything from CHANEL. The fragrances, the bags (well, okay then), the clothing, the makeup… The only thing I don't instantly warm up to are the lipsticks. Not because CHANEL is any less good at it, certainly not, but because I'm not really a lipstick person. I often find it a bit of a hassle. Until the 31 Le Rouge walked into my life a few weeks ago. Just the holder is already a piece of jewelry in itself. Inspired by the glass walls around the staircase at Rue Cambon 31 in Paris, where Gabrielle Chanel had her boutique for years. On the top of the glass cap, the two iconic C's are engraved, and the cap of the holder is pulled down by a magnet at the bottom. The lipstick is refillable, which is not only particularly nice for the world (away with the disposable society), but also pleasant for the wallet. You actually get the investment of the 31 Le Rouge back this way. That holder, a piece of jewelry for your bag, lasts for years and years. What am I saying? It becomes an heirloom.
31 Le Rouge is the purchase for €165,- and for a real CHANEL, that's actually a bargain.




