The best contour stick according to beauty editors

It is truly unimaginable that until a few years ago, there were many shades of foundation that were nowhere to be found. A number of brands like M.A.C, Estée Lauder, and Maybelline did their best, but still, not everyone could find what they needed. Fortunately, there was Rihanna in 2017. She launched probably the most inclusive makeup line: Fenty Beauty, with forty shades of foundation. Just like the beauty brand Haus Labs by Lady Gaga, where you can shop not just one or two products in the right shade, but find everything in her entire collection. And if there is one person who is critical on this subject? It is TikTok beauty queen Golloria, with her 3.3 million followers.

Golloria is the woman you don't scroll past, but stick around for. She has tested thousands of products and knows with the first swipe: this is top or an absolute flop. If she approves a product, you know: okay, we need this. And that is exactly what happened with the latest launch from Haus Labs. The Triclone Skin Tech Contour Stick received her famous “Mmm-hmm” and a nod of approval. And that is saying something, because Golloria is not one for soft compliments. She is critical, honest, wonderfully direct, and she speaks for a group that has been ignored for far too long in the beauty world: women with darker skin.

Golloria shows why this stick does work

What makes this launch so special is how inclusive these contour sticks are. Not six vague shades that all end up looking the same on your skin, but an extensive collection where even the darkest skin tones find a perfect match. The sticks are creamy, easy to blend, and as Golloria put it: “not ashy, not grey, not chalky. Just right.” And that is exactly what we need: a product that not only claims to be inclusive but actually is. Because let's be honest: you don't need 48 colors to impress, you need them so that truly everyone can shop with you.

The stick is really meant for contouring, to create shadow in your face. Hence, the lighter shades have a slightly ashier tone for the best shadow effect.

Haus Labs and Golloria speak the same language

The love between Golloria and Haus Labs feels like a match made in beauty heaven. Both stand for being one hundred percent yourself. Gaga with her years-long fight for expression, diversity, and visibility, and Golloria with her sharp TikTok reviews where she shows every day that darker skin is not a ‘difficult skin type’, but just skin with just as much right to quality.

She tests this stick not in a perfect studio with filters, but just, as I like to see it: in daylight, directly on the skin, with commentary that feels like a friend telling you what you really need to do. And when she says: “You see that blend?” you often already know enough.

Finally, a contour stick that is truly for everyone

What Haus Labs is doing here is listening. And not just to ‘the market’, but to real people. Golloria represents a huge community of women who buy their makeup and want their purchase to be right. So if she is positive, you know: this is worth trying. No powdery disappointments or dull stripes on your cheekbone. This is makeup that not only looks good but also feels good.

is making its entry into the top ten this year. And even though the brand accounts for a small percentage of total sales, it scores the highest in repeat purchases. And that says something about the quality of a brand, right?

PRECISION SCULPT SHAPING BALM

€32,-

is making its entry into the top ten this year. And even though the brand accounts for a small percentage of total sales, it scores the highest in repeat purchases. And that says something about the quality of a brand, right?

Golloria and Gaga? More than a TikTok moment

What started as a TikTok review now feels like something much bigger. Golloria and Gaga each contribute in their own way to a new definition of beauty. Not perfection, but personality. Not standardization, but freedom of choice.

The new contour stick from Haus Labs is not a gimmick or hype, it is a real asset. And the fact that someone like Golloria is such an open fan of it means that this is not only a good product but also a step forward. For the industry, for the makeup aisle, and especially: for everyone with a skin that has been forgotten for years.

@golloria THIS is a contour launch, GAGA!!! @Haus Labs by Lady Gaga #hauslabspartner ♬ original sound – golloria

@hauslabs Silky-smooth sculpting that melts into every movement with new Precision Sculpt Shaping Balm + new Dual-Ended Precision Sculpting Brush Coming Soon: Aug. 26: Early access on the @sephora + @sephoracanada apps Aug. 27: Available online at hauslabs.com, @sephora, @sephoracanada + @Kohl’s Sept. 4: In-store @sephora, @sephoracanada + @kohls #sephoraxkohls ♬ original sound – MOMO STUDIO